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If you want to build your business on a solid foundation, it pays to have a strict set of marketing guidelines you always follow. If you execute these rules and strategies every time, you can count on your business growth for the foreseeable future. Most established businesses depend on Facebook, Twitter and other social media platforms for getting the word out about their current deals, products and services. You have other choices available, and you should utilize them to keep from being dependent on social media.

Capture Contact Information

Be sure to capture the email addresses and names of potential customers. If you have a brick-and-mortar business, capture their physical addresses as well. Believe it or not, not everyone can be contacted through the internet, even in this day and age. You can send coupons, informational letters and reports to these potential customers via mail or email. It might be a good idea to send information about your product or service through the mail even to customers who are contacted mostly online. In other words, don’t fail to follow up on good sales prospects.

Make An Offer They Can’t Refuse

As a marketer, you might have heard of the expression “Content is king”, but this is only true to a limited extent. You indeed have to communicate with your audience to get their attention, but you had better have an offer they can’t refuse every time. The only reason they don’t buy from you, especially if you already have their contact information, is that they lack the money to do so. In other words, the sale is king, and without sales, your business will go under.

Make Your Investments Count

If you are paying for advertising and not getting the results you want, you should go back to the drawing board. Don’t waste your valuable resources paying for advertising that doesn’t deliver results. If you’re just starting, there are a few ways to advertise without spending any money. Search engine optimization (SEO) can be applied for free, and you can learn how with just a little research. Once you’ve gotten your feet wet, you can branch out and use paid advertising options.